How To Improve Marketing Efficiency With Smart Software
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5 Week Online Course
Our online training course is hosted over Zoom with classes scheduled to work around your busy schedule. We have a number of small class size options ranging from 8am to 7pm to fit a time that works best for you!
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1-on-1 Personal Training
In addition to our five-week online course, you’ll also receive six hours of one-on-one business coaching from your instructor to focus on building your brand. We’ll tailor your education to your business needs to make an immediate impact on your daily operations.
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Project-Focused Approach
Our AI training takes a hands-on approach to create value for your business. You’ll be working directly with your new AI tools to create and build assets for your business under the oversight of your instructor along with your fellow classmates.
Learn How To Become 40% More Productive.
Improve efficiency, automate processes, and increase sales using tools like ChatGPT
A Grant-Supported Program for Veteran-, Women-, and Minority-Owned CA Businesses.
If you are a California-based small business, you may be eligible for this training program. W&W is a strategic partner with California Manufacturing Technology Consultants (CMTC), a nonprofit that helps California manufacturers compete in a growing world economy. With this introductory program we’ll get you on the path to improved productivity and competitiveness with CMTC’s full network of business resources.
A few questions to see if your business qualifies for offset funding.
1- Is Your Business Located in California?
Our training program is dedicated to helping California businesses compete in a growing national and international market. Our training is available to all, but you must be located in California and paying California taxes to qualify for offset support.
2 - Do You Qualify as a Manufacturer?
To qualify you must be a manufacturer, but more people qualify than you might think. For example: coffee roasters, farmers market vendors, woodworkers, and artists likely qualify as they produce goods as part of their business offering.
3 - Do You Identify as a Veteran, Minority, or Woman Owned Business?
Our training program is for everyone, but if your business falls into one of these groups there are allocated state and federal funds available to support these underrepresented businesses. If you don’t easily fit into one of these categories, still reach out. Location, income, and business type may also help you qualify.
4 - Are You a Brand New Start-Up, or Small Company With Less Than 200 Employees?
Our offset training is designed to help new businesses launch into the market and small businesses stay competitive against multinational corporations. Our grant funding exists to help build the California economy of today and tomorrow. So, if you're worried you may be too new or too big already, let’s talk about it.
Week 1: Getting familiar with the new world of smart software.
During our first two-hour online class we’ll start the onboarding process to get you familiar with the new software you’ll be using throughout our training program. This includes getting you set up with Midjourney and Discord accounts, installing Simtheory on your local machine, providing access to a library of helpful prompts for ChatGPT, and introducing you to active online communities & podcasts that are on the cutting edge of what’s new in AI, and setting clear goals for how to implement these programs for your specific business needs.
Week 2: How to improve your SEO and outbound messaging efforts.
As part of our first deep dive into leveraging these new tools for business growth we’ll use ChatGPT & Claude (through Simtheory’s all-in-one interface) to create a high-level overview of your business to distill your outbound marketing strategy and elevator pitch to new and prospective customers. You’ll learn how to leverage Zoom’s recording feature to create tailored content for your website and outbound marketing channels. During this training session you’ll learn SEO best practices and learn how to leverage new AI technology to reduce the time it takes to promote your business. So you can spend more time doing what you do best.
Week 3: Creating custom branded imagery and concept ideation using Midjourney and DALL-E.
Maybe one of the most fun and exciting parts of the new LLM revolution is the ability to create masterful works of art and imagery using simple prompting language. During this training session you’ll learn best practices for creating work to elevate your marketing efforts. Plus we’ll learn about how we can use this technology to explore new concepts and imagine new ideas for the future of your business.
Week 4: Create custom agents specialized in marketing, messaging, coding, analysis, and more.
As we enter the next age of reasoning models like ChatGPT, Claude, and their competitors, we’ll learn how to create a digital workforce to help allocate specialized tasks for your business. Using the Simtheory platform we’ll create individualized agents with dedicated skills and personality types suited to your needs. Though this technology is brand new, it will be the most important wave of innovation over the next 2-3 years.
Week 5: Putting it all together in the real world for your business.
For our final session, we’ll focus on combining the new tools we’ve learned to develop our new process for business development, marketing, daily operations, and innovation. We’ll discuss the new emergent opportunities for your business now that you have a set of tools, and how to leverage that technology to get a leg up in the market and get ahead of your competition. As part of our final training we’ll create a forward-looking roadmap for your business.
Meet Your Instructor
Wayne Conrady is the founder and lead art director of W&W. Wayne brings over a decade of experience as a digital designer, developer, art director, and professor of interactive design. Wayne has helped launch over 70 brands and has helped clients get into Walmart, Target, CVS, Sprouts, Whole Foods, and raise funds with venture capital groups.
Before founding Walter & Wayne in 2021, Wayne worked at Caava Design in Little Italy and ran DBI Interactive before that where he specialized in interactive touch screen displays. For the past 3 years Wayne has worked closely with AI systems in his role as a branding expert.
Increase the Productivity and Competitiveness of Your Business.
With CMTC’s full network of resources dedicated to California’s manufacturers.
Let's Get In Touch!
To learn more about our AI training and marketing program, send us a message today to schedule a 30-minute zoom call. We’ll go over the specifics of how to enroll and find a class time that works best for your schedule.