How to Use AI To Increase Sales

  • 5 Training Sessions

    Our hands-on course is hosted over Zoom for individuals, and in-person for teams. Each two-hour class focuses on the practical use of AI to boost productivity, remove drudgery, increase capabilities, and make beautiful things by using ChatGPT, Midjourney, Smithery, Railway, and more.

  • Hands-On Education

    Our course is designed to make AI a practical and useful tool for people of any background or age. We’ll tailor your projects to your interests and needs so that at the end of our training you'll already be using AI at work and in life to be more knowledgeable, skilled, and productive.

  • Learn By Doing Approach

    During our five weekly sessions you’ll work on projects to improve your online presence, customer acquisition strategy, daily operational efficiency, creative output, and automatable tasks. Our goal is to make AI feel approachable to all and help you gain the comfort and confidence to use these new reasoning machines.

Increase sales team performance by 40%*

We’ll help your team use AI to remove the drudgery of work. And in the process, deliver better, more thoughtful work.

2-Hour Classes, Once a Week. On Zoom or at Your Office.


Collaborative small-group sessions for hands-on learning, team building, knowledge sharing, and engagement.


We all know AI will be incredibly profitable for sales teams that adapt to the new technology and grow with it. But most leaders face the same problem. How do you get everyone on your team, regardless of age or aptitude, to adopt this new way of working? And how do you make it work with legacy systems, sales funnels, and private information used to run your business?

W&W will help you solve that and create a culture where the entire sales team knows how to use the most trusted AI programs today, and how to use those programs responsibly as we automate the drudgery of work. During this once-a-week, two-hour collaborative course, we’ll pursue active leads, craft client correspondence, improve Google rankings, and create sales materials using AI tools. So your team can lead the future of the workforce and stay ahead of your competition.

Concept art of a person standing in a room of holographic AI screens

Week 1: Getting familiar with the new world of reasoning machines.

During our first two-hour online class we’ll start the onboarding process to get you familiar with the software you’ll be using throughout our training program. This includes getting you set up with Midjourney, ChatGPT, and Smithery accounts. We’ll also introduce you to active online communities & podcasts that are on the cutting edge of what’s new in AI, and help you set clear goals for how to implement these programs for your specific business needs.

Retro-style image of a woman working on a laptop in a bubble chair

Week 2: How to improve your communications and discoverability.

As part of our first deep dive into leveraging these new tools for business growth we’ll use ChatGPT & Claude (through Simtheory’s all-in-one interface) to create a high-level overview of your business to distill your outbound marketing strategy and elevator pitch to new and prospective customers. You’ll learn how to leverage Zoom’s recording feature to create tailored content for your website and outbound marketing channels. During this training session you’ll learn SEO best practices and learn how to leverage new AI technology to reduce the time it takes to promote your business. So you can spend more time doing what you do best.

AI-generated concept image of a modern retail pop-up shop at dusk

Week 3: Create custom visuals, brand elements, and imagery.

Maybe one of the most fun and exciting parts of the new LLM revolution is the ability to create masterful works of art and imagery using simple prompting language. During this training session you’ll learn best practices for creating work to elevate your marketing efforts. Plus we’ll learn about how we can use this technology to explore new concepts and imagine new ideas for the future of your business.

Friendly orange robot typing at a computer, representing AI agents

Week 4: Build specialized AI agents to automate tasks & boost productivity.

As we enter the next age of reasoning models like ChatGPT, Claude, and their competitors, we’ll learn how to create a digital workforce to help allocate specialized tasks for your business. Using the Simtheory platform we’ll create individualized agents with dedicated skills and personality types suited to your needs. Though this technology is brand new, it will be the most important wave of innovation over the next 2-3 years.

Hand holding a glowing AI globe over a city skyline

Week 5: View the future of AI and upcoming capabilities.

For our final session, we’ll focus on combining the new tools we’ve learned to develop our new process for business development, marketing, daily operations, and innovation. We’ll discuss the new emergent opportunities for your business now that you have a set of tools, and how to leverage that technology to get a leg up in the market and get ahead of your competition. As part of our final training we’ll create a forward-looking roadmap for your business.

Continued Training & Team Support

After our five-week onboarding course, we can help your team continue to grow with AI in a shared pursuit of expertise and efficiency.

Wayne Conrady, founder of Walter & Wayne and AI training instructor

Meet Your Instructor

Wayne Conrady brings more than 15 years of experience as an interactive systems designer, marketing strategist, branding agency director, and part-time professor of interactive design at Point Loma Nazarene University (PLNU 2020-2022). His work is rooted in human-centered design, helping teams build systems that are more intuitive to navigate, easier to manage, and better at driving customer engagement.

Wayne has helped launch more than 70 brands, created pitch decks that have raised over $25 million in venture capital, and brought products to more than 15,000 retail locations, including Walmart, Sprouts, Whole Foods, and Albertsons.

In 2022, Wayne founded The Future Club as a way to learn and work with AI. For the past three years, he has partnered with small and medium-sized businesses, helping non-technical teams adopt AI as a practical, everyday tool in their workflows.

Let's Get In Touch!

To learn more about pricing, support, tailored training, and to view our curriculum, send us a message today.

40% Productivity*- based on the assumption that individuals continue to work with & learn AI systems after our course. The future of the AI-enabled workforce will easily be 40% more productive - but individual results will vary with effort and interest.