Bettani:
Naming Strategy, Brand Identity, Web Design, Pitch Deck, and Trade Show.
Climax Foods came to W&W in need of a new name and image. As a dairy-free cheese company they wanted to separate themselves from other “plant-based” companies - yet still feel familiar and appetizing. We developed the new name as an homage to traditional Italian cheese makers and created an identity rooted in old-world traditions blended with new sensibilities. It's been a pleasure working alongside the growing team as they quickly grow into a national brand. Keep an eye out for their game-changing dairy-free and protein-rich cheese at a restaurant near you!