Bettani :
Naming Strategy, Brand Identity, Web Design, Pitch Deck, and Trade Show.
Climax Foods came to W&W in need of a new name and image. As a dairy-free cheese company they wanted to separate themselves from other “plant-based”companies - yet still feel familiar and appetizing. We developed the new name as an homage to traditional Italian cheese makers and created an identity rooted in old world traditions blended with new sensibilities. It's been a pleasure working alongside the growing team as they quickly become a national brand. Keep an eye out for their game changing dairy-free and protein-rich cheese at a restaurant near you!