Living to 100 Club:
Naming strategy, brand identity, packaging design, and messaging.

Living to 100 Club had a unique entry into the market with over 30 years of experience working with geriatric patients in long-term care facilities. The company knew that one of the biggest struggles facilities faced in their day-to-day operations was to create programs to keep people engaged and active. When Living to 100 Club came to W&W, they had developed their curriculum but found people didn’t like using their self-printed binders - so W&W devised a solution to put the content in a new form factor that would be easier to use and market. The new system has 12 decks covering a wide array of topics and is built for future growth as customers look forward to receiving a new deck every month.

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