Luxury Vacation Place wanted to carve out a special niche in the short-term property rental market as a counter reaction to the watered-down IKEA-ified Airbnbs that had popped up across the web. Luxury V.P. sought to deliver a more premium experience with a brand that captured that luxury goods feel. In addition to the brand identity, we created a Squarespace site, leveraging an existing template and customizing code to bring a branded web experience to life at a reasonable budget.