Picked For You:
Brand Identity, positioning strategy, packaging design, and art direction.

Our team worked closely with Picked For You to create a brand that was classic, modern, and designed with production in mind. As part of our strategy, we knew that Picked For You would use cardboard packaging and kraft paper in the distribution of their products. So we built our color system from the ground up to incorporate kraft into the brand’s personality. In addition to design, we also elevated the brand’s messaging strategy to make preserved eucalyptus a far more intuitive part of the brand’s personality, which was lacking before.