The Rooibos Co. came to W&W with a challenge. How do we introduce rooibos tea into the mainstream market as a competitor with coffee alternatives like Mudwater and Rasa? We developed a comprehensive packaging system that expanded their single product into a line of functional beverages, and supported their goal to appear as a top-shelf brand that could easily sit next to instant coffee at Target. We look forward to continuing our work with The Rooibos Co. as we develop their direct-to-consumer subscription model with sustainable packaging.